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The F word Fear is the foe Fear stops people being different or original The agency are scared of what the client thinks The cleint is scared that the agency aren't putting enough resource on the business Fear usess failure as a threat And fear has never had a better time of it than now Well, fuck fear Brands are libreated to fine new ways to develop and grow Brands can move forwards not sideways and yes...it is possible that some things might not work So what? We think it's that simple. Scarily so